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Increase Sunday School Attendance by Increasing Enrollment

10 Dec

If you want to see your overall Sunday School attendance increase, consider the relationship between it and enrollment.  In almost any church, Sunday School attendance is approximately 50% of enrollment.  The same principle works for Sunday School classes.  A class that has 24 people enrolled will almost surely have 10-14 people in attendance on any given Sunday.  If you want to increase weekly attendance, increase enrollment.

If my Sunday School was averaging 200 people per week, and I wanted to set a goal of averaging 240 people in one year, I’d need to enroll at least 80 new people.  80 new enrollees would give the Sunday School an increase of about 40 people.  On a class level, if a class was averaging 10 people and wanted to have an average attendance of 15 in one year, the class members should enroll 10 new people to have an increase of 5.

Now, back to the 80 person example.  Those 80 people will come from all age groups, right?  So how many preschoolers, children, students, and adults should you enroll to achieve your 80 person goal?  The answer lies in your current attendance patterns.

Every church has a pattern of attendance in their Sunday School.  Gather your Sunday School attendance records for several years, and select about 24 random dates.  Determine your average attendance, and then determine your average attendance in your preschool, children, student, and adult classes.  Now divide the average attendance in each age group by your total average attendance, and you’ll get each age division’s percent of total attendance.

Let’s say that you do all the above and determine that on a typical Sunday, your preschool attendance is 15% of your total attendance, children are 20% of your total attendance, students are 10% of your total attendance, and adults are 55% of your total attendance.  These figures won’t change much over time unless something very dramatic happens in your church.

Now, let’s go back to the 80 new enrollees you need to increase attendance by 40.  15% of those new enrollees should be preschoolers (12), 20% should be children (16), 8 will be students (10%), and 44 will be adults (55%).  Now you can set enrollment goals for each age division and follow up each month to see how you’re doing on meeting your enrollment goals.

One final word of encouragement:  in the example above, you’d only have to enroll 1 new preschooler each month in order to achieve your enrollment goal for that area of ministry.  You’d have to enroll 1.3 children each month, .67 students per month, and 3.67 adults per month!  When you break enrollment goals down, you’ll discover how manageable enrollment goals actually are!  80 new enrollees may seem daunting, but remember the saying, “It’s a sinch by the inch, it’s hard by the yard.”

Don’t think that the secret to Sunday School growth lies in a numbers game.  There is a God factor that is bigger than all that.  Pray for God’s blessing and be wise in the way you lead your Sunday School or your Sunday School class.  But don’t feel bad about setting enrollment goals…after all, numbers represent people.  And remember, one way to increase your average attendance is to increase your total enrollment.   Simply enrolling someone won’t necessarily increase your attendance, though!  Once a person is enrolled in your Sunday School or a Sunday School class, they become the object of ministry.  Love them, support them, encourage them, contact them, and get them involved.  Do those things, and you’ll see attendance rise and you become responsible for those whom God sends to your church.

 

About sundayschoolguy

Former Education Pastor of 18 years, now Managing Director of Leadership & Adult Publishing at LifeWay Christian Resources in Nashville, TN. Graduate of Southwestern Seminary and someone who loves Sunday School, Sunday School teachers, and the pastors and staff who lead them

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2 Responses to Increase Sunday School Attendance by Increasing Enrollment

  1. David Francis

    December 10, 2010 at 2:39 PM

    Good stuff, Ken. I think you implied it, but it’s good to remember that the numbers you give are “net” changes in enrollment. Almost every church has some “churn” each year it has to cover each year before net growth can occur. In your example of a church with 200 in attendance, that’s probably about 40 new enrollees–just to stay even! That is, if you didn’t enroll any new people, your attendance would probably decline to 180. So you enroll the first 40 people to get the 20 in attendance to get you back to 200. Add that to the 80, and you’ll enjoy net attendance growth from 200 to 240. I know this is sort of depressing! But it does address the question I often hear: “How come we enrolled X new people and still didn’t grow?”

     
  2. sundayschoolguy

    December 10, 2010 at 2:46 PM

    You’re absolutely right, David…churches have to factor in the folks that letter out, transfer, move to a new city, etc.

     

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